Information and Training
Learning how to sell successfully to the U.S. government, the world’s
largest buyer of goods and services, can be daunting. Most of the process
is conducted online so using a computer is essential. Here are suggested
approaches:
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Update your company's business plan,
highlighting special products, skills and expertise that might be of
interest to government agencies.
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Review your company's marketing strategy and
goals.
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Learn federal procurement processes and terms.
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Government
Contracting (SBA)
Resources to help you sell your products and services to the Federal
government.
Provides an on-line system (Phoenix) that allows minority business firms
to register the company with the MBDA ’s database to access contract
opportunities and other resources.
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General Services
Administration (GSA)
As the government's chief acquisitions agency,GSAspends billions of
dollars annually on products and services offered to all federal
agencies.
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Doing
Business with GSA (scroll down, click to view or print out
publication)
Covers government procedures, marketing strategies, and bidding
procedures for contracts. Also lists important contacts, such as
the 11GSAregional centers and technical advisors for small
businesses.
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Office of
Small Business Utilization (OSBU)
Through outreach activities in regional offices, promotes increased
access toGSA’s nationwide procurement opportunities for small,
minority, veteran,HUBZone, and women business owners.
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How to Sell to the Government
Describes how GSA buys from small and large businesses, including
an explanation of how GSA advertises business opportunities locally
and nationally, and lists a calendar of local workshops for
businesses wanting to sell to the government.
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GSA Training Programs
Online and onsite courses for vendors and small business, for
federal employees, and for state and local government officials.
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Contact offices in your state or region.
- Speak with procurement specialists or contracting officers about
federal government buying procedures.
- Ask questions about application procedures, technical
requirements, and marketing suggestions.
- Attend procurement programs, opportunities for business people to
meet directly with government officials and to learn from other
companies involved in federal contracting.
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Small Business Development Centers (SBDC)
Located in every state, these advise and train businesses in
financial matters, including certification procedures for small and
minority businesses. An excellent first stop for any business,
especially those with little or no previous experience in dealing
with federal procurement.
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Minority
Business Development Agency (MBDA)
- Network regional enterprise centers provide resources for
minority-owned firms.
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Procurement Technical Assistance Centers (PTAC)
Although the main focus is providing technical assistance on
selling to the military, the centers cover marketing to all
government agencies through counseling, training, and procurement
programs.
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GSA Regions Overview
The contracting officers are familiar with the procurement needs of
the federal facilities located in their region.
Registration Requirements
Registration is required to compete for federal
government procurement and contracts. The federal government's Business Partner Network (BPN) is
the single source for vendor data for the Federal Government.
Review Small
Disadvantaged Business Certification and Eligibility (SDB).
If your business is classified as small or disadvantaged, this
certification may lead to more federal procurement opportunities.
Additional statistical codes, required for many
government forms:
Federal Business Opportunities
FedBizOpps (Federal Business
Opportunities)
Single point of entry for announcements of federal contract opportunities
over $25,000, both civilian and military.
- Serves both federal agencies as buyers and businesses as
vendors.
- For help navigating the website, call toll-free (877) 472-3779; or
email fbo.support@gsa.gov.
- Review the Vendors Guide to learn how to search for agency announcements,
requests for proposals, classification codes, award categories.
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Vendor Notification Service: sign up for e-mail notification
of announcements of particular agencies or for particular products or
services.
Forcontinuing business, apply to become a GSA
Schedules contractor.
Under the GSA Schedules Program, GSA establishes long-term
governmentwide contracts that allow customers to acquire a vast array of
supplies and services directly from commercial suppliers. Gives many
businesses, small and large, further opportunities for multiple awards.
- Also called Multiple Award Schedules (MAS) and Federal Supply
Schedules (FSS).
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Getting on
Schedule
Application and approval process "to get on the Schedule" can take
considerable time but may be worth it for future business with
government agencies.
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GSA Training
UnderGSAEvents, check GSA Schedules Training Webinar for Small
Business; and Marketing to the Federal Government Webinar.
Subcontracting Opportunities
A federal contract may be so large that a single company might have
difficulty in providing the products or services required to meet the
terms of the contract. A prime contractor may need to use subcontractors
to complete contractual obligations.
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SUB-Net (SBA
Subcontracting Network)
Identify subcontract opportunities by reviewing the postings of prime
contractors.
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Subcontracting Opportunities Directory (SBA)
Identify prime contractors through a listing of contractors, with
addresses and phone numbers, by state.
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Subcontracting Directory (GSA)
GSA contractors with subcontracting plans and goals. Companies are
listed within each of the eleven GSA regions. For each, gives products
and services offered, and the small business contact within the
company.
Selling to the Military and Department of
Defense
Many of the DOD contract announcements and registration requirements for
businesses have been incorporated into FedBizOpps, with
registration at Central
Contractor Registration (CCR). However, there are often
special requirements for selling to the military. The
vast majority ofDODcontracts are awarded by DOD field organizations, or
specific mission-oriented agencies within an organization.